Overview:
Bobby Borg's solid introduction to the business of music will allow musicians to get back to doing what they best; creating music! Written in an easy easy-to-read style by a professional musician for musicians at all levels of experience, the book offers comprehensive coverage of each of the four types of business relationships; the five key players an artist need to succeed, the four major sources of music revenue, as well as the thirty-five steps necessary to pursue a successful career in the music business. Each chapter is designed to stand alone, allowing musicians to refer to individual topics as they relate to their personal career status. That way, musicians can get just what they want, when they need it.
  There are informative one-on-one interviews with industry professionals such as Fred Croshal, General Manager at Maverick records; Neil Gillis, VP of A&R and Advertising at Warner/Chappell Music; Chris Arnstein, personal manager, international tour manager, and booking agent; and professional musicians Henry Rollins and Kenwood Dennard. The Musician's Handbook stresses the 'facts' of the music industry--and not the 'fairy tales'--allowing artists to make informed and intelligent career decisions, greatly reducing their risks of making mistakes. Through knowledge, determination, hard work and a great deal of luck, artists can have a successful career in music, as long as clear realistic goals are set.
  Bobby Borg, a graduate of Berklee College of Music, has over 25 years of experience as a drummer in the music business. He has performed extensively throughout the United States, Europe and Japan with a variety of artists, including the multi-platinum group Warrant, Beggars & Thieves and his own band Left For Dead. Endorsement partners and sponsors include Pearl Drums, Sabian Cymbals, Aquarian, Mainline, Dean Markely and H3 Drum Science. He is a columnist for Music Biz magazine, and a regular contributor to Singer, Score Music and Music Connection magazines, and a host of online sites such as Score! Rocks, Get Signed, Broadjam, StarPolish, Indie Bible, and IndieBiz. A regular guest speaker at music industry events, Bobby's scheduled events include California Lawyers for the Arts, Taxi Road Rally, Songsalive, Songnet, The DIY Organization, Call to the Arts and South by Southwest. A screener for the independent A&R company, Taxi, Bobby serves as an artist consultant and also teaches a new class at the UCLA Music Business extension program. The author of six instructional method books for musicians, he lives in Beverly Hills, California.

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